Quality & Verification Standards

At Best of NJ Biz, we are more than a directory; we are a curated gallery of New Jersey’s finest craftsmanship. To maintain the integrity of our platform and ensure the highest ROI for our featured professionals, all “Featured Pro” listings must adhere to the following Visual Trust Standards:

1. The 4.5-Star Reputation Rule

We only nominate businesses with a proven track record of excellence. A minimum aggregate rating of 4.5 stars across major platforms (Google, Yelp, FB) is required for initial scouting.

2. Visual Synthesis Requirement

Static photo galleries and slideshows are no longer sufficient for high-ticket lead conversion. Every Featured Pro profile must lead with a Visual Story (Video) that demonstrates:

• The Process: A clear “Before, During, and After” narrative.
• The Detail: High-definition close-ups of technical craftsmanship.
• The Synthesis: A professional edit that condenses complex projects into a 45-60 second high-impact reveal.

3. Technical Production Specs

To ensure a premium experience for NJ homeowners (80% of whom browse via mobile), all featured video assets must meet these technical benchmarks:

• Vertical Orientation (9:16): Optimized for full-screen mobile engagement.
• Zero Attention Decay: High-action footage within the first 3 seconds (no long static logo intros).
• Clean Branding: Minimalist, high-end graphics that do not obscure the craftsmanship.
• Authentic Audio: Professional narration or high-quality environmental audio (No generic “stock” or “low-quality AI” voiceovers).

4. The Verification Badge

Only businesses that meet these standards are granted the Best of NJ Biz “Verified Pro” badge for use on their own marketing materials.